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Branding of Children
This post was inspired by Helen Cleary-Escott, the mother who was upset about Playboy in the Sears Wishbook. Click to view this story. While I am not a mother, I have a mother and a similar story to...
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4 Branding Tips for Twitter
1. Change The Background Although Twitter supplies 19 pre-made background option, users have the opportunity to upload a custom branded image. So why not get creative (or get your graphic designer to...
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Controlling Your Online Identity
Whether you like it or not you have an online identity and brand. This identity is comprised of what people say about you, and what you say about yourself. If you haven’t Googled yourself, try it now....
View ArticleWhy does my business need to be on social media?
Whenever I meet with individuals, it is inevitable that I am asked: “Why do we need to be on social media?” At the beginning of my career, I always thought “Why WOULDN’T your business be using social...
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3 Tips to Brand Yourself on LinkedIn
I’ve heard it dozens of times: “I have a LinkedIn profile, but I don’t know what I am doing.” Because this social media platform has dubbed itself, the “professional social networking site,” it has...
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Promote Your Work on Facebook
If you’re a sole proprietor looking for ways to promote your business, you will want to take advantage of this Facebook tip! While some individuals believe the only place to promote your business is...
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Social Media Brand Guidelines
When working with companies, one of the first thing that I look at is how the company promotes its social media accounts across other marketing channels. One of the biggest faux pas is the use of...
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